Where today
becomes tomorrow…
Where today
becomes tomorrow…
WE ARE A NEXT GENERATION BUSINESS INNOVATION AGENCY
Helping businesses to participate and win in the Digital Economy is our mission.
WHAT IS THE DIGITAL
ECONOMY?
It is often surprising to consider that the Digital Economy is not a new thing, it is almost 40 years old and emerged with the mainstream adoption of personal computers and the Internet starting from the 1980s. The World Economic Forum (WEF) defines the Digital Economy as the economic activity that results from billions of everyday online connections among people, businesses, devices, data, and processes that has developed ever since the 3rd industrial revolution.
Why the Digital
Economy Matters
to Businesses
The Digital Economy is not static – rather it is a dynamic “living system of value” that continuously evolves and grows due to exponential advances in the technology that powers it. So much so, that the World Bank estimates that the Digital Economy has been growing at 2,5 times faster than physical world GDP over the past decade.
Conservative estimates from the WEF are that in 2021, the value of the Digital Economy passed the USD $14.5 Trillion mark, and it will continue to experience hyper-growth as we transition into the 4th industrial revolution and beyond. The size of the prize for businesses operating in the Digital Economy is thus immense and even carving out a small share can result in quite substantial, accelerated and often extra-ordinary gains in customer and business value.
Finding a way to meaningfully participate and win in the Digital Economy has thus become a top priority for business leaders who are racing to digitally transform their organisations, typically through innovation in their business and operating models, reimagining their offerings (products, services, experiences) and modernising their technology platforms.
WE ARE ONE MINUTE
TO DIGITAL MIDNIGHT
We have reached a moment in time where traditional, analogue-based organisations will soon just not be able to compete with their digitally transformed counterparts who are able to take advantage of exponential advances in technology to reimagine their products, services, processes and/or experiences to create new customer, business and citizen value – a fast approaching proverbial digital doomsday.
When the digital doomsday clock strikes midnight, we will find ourselves in a world where nobody will want to buy products and services from an analogue-based company; nobody will want to do business or partner with an analogue-based company; nobody will want to work for an analogue-based company; and certainly, nobody will want to invest in an analogue-based company.
Throw in a global pandemic that has catalysed the shift towards digital midnight, and we now find that businesses need to urgently answer one or more of three key questions…
How do we ACCELERATE our shift towards becoming a business that participates meaningfully in the Digital Economy?
How do we AMPLIFY our efforts to win in the Digital Economy by realising tangible customer, business and citizen value that really moves the needle?
How do we use Digital Economy thinking to ACTIVATE the new – new customers, new products and services, new markets, new paths to market, new ways of doing things, new business models and new ecosystems?
HOW WE CAN HELP –
THE MIDNIGHT WAY©
Unlocking opportunities for profitable, and wherever possible, exponential growth
By using the Digital Economy to activate new customers, new products and services, new markets and new paths to market.
REALISING GREATER EFFICIENCIES AND OPTIMISATION
By using the Digital Economy to do more with less.
Building brand equity and market reputation
By using the Digital Economy to shape the public’s perception of the organisation as a modern, innovative business whose products and services will remain relevant to customers as the world and their expectations change.
Increasing stakeholder value and returns
By using the Digital Economy to improve the organisation’s overall sustainability in order to meet the purpose, people, planet or profit-driven expectations of various stakeholders including investors, customers, colleagues, communities and collaborators.
OUR SERVICES
We operate as a digital integrator by orchestrating six connected Digital Economy services.
Hover over the services to reveal more…
Digital people acceleration
Transform, augment or acquire talent to ensure people have the right mindsets (thinking), perspective (knowledge) and behaviour (culture and skills) to sustain home-grown, globally-competitive digital businesses and ecosystems
Technology and Platform Engineering
Engineer and connect configurable, “living” technology solutions and Digital Economy platforms that are flexible, resilient, scalable and insights-rich to support and optimize digital businesses and enable collaborative digital ecosystems
Innovation Strategy and Design
Connect citizen, customer and business needs through insight-led, innovation-fuelled and visionary Digital Economy strategic thinking and ideas that are designed to smash the status quo and unlock the potential for exponential value creation
Experience engineering
Engineer delightful, digital-infused citizen, customer, colleague, complementor and brand experiences that weave seamlessly through human journeys, turning people into fans
Digital Operations and Orchestration
Operate Digital Economy businesses, platforms and ecosystems optimally and collaboratively to preserve their purpose, brand and integrity as well as to facilitate, market, govern, amplify, enable and safeguard digital value exchanges
Digital Product and Service Engineering
Engineer and manage the lifecycle of connected, data-driven, intelligent digital products and services that effortlessly iterate and continuously improve while creating synergy when they interact with each other and when they combine with other elements across the Digital Economy
Through these services, we provide our clients with access to 80+ capabilities needed to participate and win in the Digital Economy.
Transform, augment or acquire talent to ensure people have the right mindsets (thinking), perspective (knowledge) and behaviour (culture and skills) to sustain home-grown, globally-competitive digital businesses and ecosystems
Engineer and connect configurable, “living” technology solutions and Digital Economy platforms that are flexible, resilient, scalable and insights-rich to support and optimize digital businesses and enable collaborative digital ecosystems
Connect citizen, customer and business needs through insight-led, innovation-fuelled and visionary Digital Economy strategic thinking and ideas that are designed to smash the status quo and unlock the potential for exponential value creation
Engineer delightful, digital-infused citizen, customer, colleague, complementor and brand experiences that weave seamlessly through human journeys, turning people into fans
Operate Digital Economy businesses, platforms and ecosystems optimally and collaboratively to preserve their purpose, brand and integrity as well as to facilitate, market, govern, amplify, enable and safeguard digital value exchanges
Engineer and manage the lifecycle of connected, data-driven, intelligent digital products and services that effortlessly iterate and continuously improve while creating synergy when they interact with each other and when they combine with other elements across the Digital Economy
READY TO WIN IN
THE DIGITAL ECONOMY?
