This article was originally published by +OneX before its merger with iqbusiness. Some references to +OneX remain.
As we enter 2023, many brands are bracing themselves for a global economic slowdown. With South African GDP expected to grow at only 1.1% and inflation showing few signs of abating, most companies will be carefully scrutinising their advertising and marketing spend. But even in this climate we can expect strong growth from digital marketing because it’s an accountable and measurable medium.
Our head of Digital Marketing, Grant Lapping, recently shared his insight on the most impactful digital marketing trends for 2023 with the Financial Mail. Read the full article to see how digital marketing will be evolving in the year to come: Six digital marketing trends to watch in 2023
