Our insights team is a full-service market research and customer insights agency. We combine technology with a deep understanding of human behaviour to uncover the 'why' behind decisions, and turn it into clear, commercial action.
From innovation testing and brand research to experience management and online communities, we help organisations make confident decisions, faster.
We generate insights across 35 markets in Africa and the Middle East, helping organisations grow across the continent and beyond. Through established online communities and client panels, combined with a blend of quantitative and qualitative methodologies, we deliver research that is fast and efficient, using technology where it adds value, rigorous and reliable through sound sampling and methodology, and actionable, with clear recommendations rather than just data. Our customer experience programmes are built on long-standing partnerships, while our approach to sampling, digital trends and methodology innovation helps clients stay ahead of shifting consumer behaviour.
iqbusiness insights is a full-service market research and insights agency, that uses the power of technology and the understanding of human motivations to uncover game-changing insights, efficiently and innovatively, helping unlock growth for our clients.
iqbusiness insights was established through the acquisition of home-grown experience curators Genex insights in 2019 and Africa’s digital disruptors, nudge, in 2021, with two decades of combined industry experience between them. This combination along with expertise hailing from iqbusiness, has created a proudly African organization with an insights-led philosophy powered by digital expertise and deep sector roots across a variety of industries and research disciplines.
We offer a disruptive, home-grown solution to the “traditional” market research industry models, by delivering rapid, quality insights to clients at an affordable price, in a market predominately occupied by multinational operators.
We partner with you to drive experience transformation; rigorously design and prioritise customer experiences to differentiate your products or services in crowded markets; and to innovate for what your customers don’t even know they want yet.
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