Insights gives you the edge in a competitive market. We help provide your business with an in-depth understanding of your market, consumers, or employees by using technology and a range of methodologies delivered in the way that makes sense. Our experienced team of researchers, trainers and consultants are here to uncover powerful insights and provide strategic advice for you to reach your business goals.
We generate insights for clients in 35 markets across Africa and the Middle East, helping to grow businesses across the African continent and beyond, with ‘wide and deep’ established online communities and client panels. Our Customer Experience programmes boast relationships that are decades long and our pioneering approach to sampling and range of methodologies for custom work sets us apart, enabling us to deliver quantitative and qualitative research with insights and solutions that are both innovative and actionable.
A solid foundation for the impactful and efficient roll-out of market research is firmly in place and we continue to transform the consumer landscape with digital trend know-how, technology application and industry expertise.
iqbusiness insights is a full-service market research and insights agency, that uses the power of technology and the understanding of human motivations to uncover game-changing insights, efficiently and innovatively, helping unlock growth for our clients.
iqbusiness insights was established through the acquisition of home-grown experience curators Genex insights in 2019 and Africa’s digital disruptors, nudge, in 2021, with two decades of combined industry experience between them. This combination along with expertise hailing from iqbusiness, has created a proudly African organization with an insights-led philosophy powered by digital expertise and deep sector roots across a variety of industries and research disciplines.
We offer a disruptive, home-grown solution to the “traditional” market research industry models, by delivering rapid, quality insights to clients at an affordable price, in a market predominately occupied by multinational operators.
We partner with you to drive experience transformation; rigorously design and prioritise customer experiences to differentiate your products or services in crowded markets; and to innovate for what your customers don’t even know they want yet.
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