BRYTE INSURANCE

Situation

Bryte Insurance recognized that their existing website functioned more as a digital brochure than an engaging, customer-focused platform. As user expectations in the insurance space continued to evolve, Bryte saw the need to shift toward a more interactive and empowering digital experience. To achieve this, they needed to reimagine their online presence—not just in terms of aesthetics, but in how it supports real customer journeys, engagement, and enablement.

Solution

We partnered with Bryte Insurance to lead a comprehensive Discovery process focused on aligning business goals with digital outcomes. Working closely with key stakeholders, the Design Studio facilitated an in-depth exploration of user needs, business objectives, and industry benchmarks to inform a purposeful digital strategy.

Key components of the solution included:

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A full rebuild of the Parrot Print website on a modern tech stack

Performance optimization of the canvas ordering workflow

UI/UX improvements to reduce friction and improve user satisfaction

Seamless integration of the new brand identity across the digital journey

Impact

The relaunch of the Parrot Print platform resulted in a more responsive, reliable, and conversion-friendly experience. Improvements across performance, branding, and user flow led to measurable benefits, including: Faster and more intuitive canvas ordering process; A cohesive and modern brand presence across all digital touchpoints; Improved customer satisfaction and reduced drop-off in key conversion steps; A scalable e-commerce foundation for future growth.