The client required an automated workflow to efficiently manage and track new NMC applications, which were previously handled manually via email. This manual process resulted in delays, missed requests, and lack of accountability.
Solution
The solution implemented was a tailored on-premise Dynamics 365 Customer Service setup focused exclusively on automating and managing cases for the Membership queue. It streamlined the handling of high-volume membership-related emails by automatically converting incoming emails into cases using ARC rules, routing them to the appropriate team, and applying SLA-based escalations.
Key solution features included:
- Automated Email-to-Case Conversion for the Membership mailbox.
- A dedicated Membership queue with custom case routing and handling rules.
- Custom fields on the Case, Contact, and Account entities to track membership-specific data (e.g., Membership Number, Web ID, Outstanding Documents).
- SLA configuration with automatic escalation triggers at 8, 16, and 24 hours.
- Integration with on-prem SQL Server to surface client data within Dynamics.
- Role-based access control aligned with team responsibilities and Active Directory.
- Dashboards and views to give team leads visibility into case volumes and performance.
The solution enhanced visibility, accountability, and response times for Membership-related cases while ensuring all data remained compliant with national data residency laws.


