BRYTE INSURANCE

Situation

Bryte Insurance recognized that their existing website functioned more as a digital brochure than an engaging, customer-focused platform. As user expectations in the insurance space continued to evolve, Bryte saw the need to shift toward a more interactive and empowering digital experience. To achieve this, they needed to reimagine their online presence—not just in terms of aesthetics, but in how it supports real customer journeys, engagement, and enablement.

Solution

We partnered with Bryte Insurance to lead a comprehensive Discovery process focused on aligning business goals with digital outcomes. Working closely with key stakeholders, the Design Studio facilitated an in-depth exploration of user needs, business objectives, and industry benchmarks to inform a purposeful digital strategy.

Key components of the solution included:

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A full business and stakeholder engagement process to uncover strategic priorities

Analysis of competitor platforms to identify gaps and opportunities

Definition of user personas to represent key customer segments

Mapping of the digital customer journey to highlight critical touchpoints and engagement moments

Ideation of functional features that would enable self-service, improve usability, and drive conversions

Impact

The Discovery work delivered a clear, strategic blueprint for Bryte's digital transformation. The outcomes enabled the internal team to align around a unified vision for the platform and take confident steps toward execution. Key benefits included: A validated roadmap for future design and development; Clear alignment between business goals and user experience strategy; Identification of platform features to drive engagement and customer enablement; A shift in mindset—from informational site to digital service platform.