Adam Craker
Chief Executive Officer


Adam is the Chief Executive Officer at IQbusiness, the largest independent management consulting firm in South Africa.

Adam joined IQbusiness in September 2009 and was appointed CEO in November 2010.

He is an ardent lobbyist for government and business collaboration, though he places the emphasis on education as the key ingredient to drive an inclusive future for all South Africans.

Adam has forged strong partnerships between IQbusiness and various NGOs and social enterprises, such as SmartStart, Tomorrow Trust, Harambee and Partners for Possibility, to act as catalysts for positive trends in education. Some of his other major milestones in terms of encouraging shared prosperity for all include the creation of the forum and an accompanying annual research report that identifies five key pillars for growth.

Under Adam’s leadership, IQbusiness is a founding partner of the CEO SleepOut. This, together with Adam’s “End the #NationalShutUp” campaign; his work with the Presidential CEO Initiative; and the certification of IQbusiness as a B Corporation, ensures that IQbusiness positively impacts many stakeholders, “using business as a force for good”™.

Previous companies and positions: Super Group (COO); Dimension Data (Group Executive); Merchants (Pty) Ltd (MD); Accenture (Associate Partner); British Gas (Market Analyst). Adam is a member of the Young President’s Organisation, a Fellow of the Institute of Directors and the President of the IMD Alumni Club of South Africa.

Adam’s area of expertise puts him at the forefront of topical, thought-provoking and even controversial conversations around the following topics:

  • Conscious Leadership
  • Efficient, Effective and Agile Government
  • Education
  • Financial Inclusion
  • Enterprise Development
  • State-Owned Enterprises
  • The Future of Consulting in South Africa and Africa
  • Purpose-driven Organisation

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