IN WAYS THAT ARE SMART
IN WAYS THAT ARE SMART
Unlock deep market, customer AND
IQbusiness Insights gives you the edge in a competitive market.
We help provide your business with an in-depth understanding of your market, consumers, or employees by using technology and a range of methodologies delivered in the way that makes sense. Our experienced team of researchers, trainers and consultants are here to uncover powerful insights and provide strategic advice for you to reach your business goals.
DEPTH AND BREADTH
For a wealth of diverse insights.
We generate insights for clients in 35 markets across Africa and the Middle East, helping to grow businesses across the African continent and beyond, with ‘wide and deep’ established online communities and client panels. Our Customer Experience programmes boast relationships that are decades long and our pioneering approach to sampling and range of methodologies for custom work sets us apart, enabling us to deliver quantitative and qualitative research with insights and solutions that are both innovative and actionable.
A solid foundation for the impactful and efficient roll-out of market research is firmly in place and we continue to transform the consumer landscape with digital trend know-how, technology application and industry expertise.
Growth in action.
IQbusiness Insights is a full-service market research and insights agency, that uses the power of technology and the understanding of human motivations to uncover game-changing insights, efficiently and innovatively, helping unlock growth for our clients.
Our passion for delivering exceptional work is shared by our clients across the continent
See what they have to say about our work
When it comes to the work that IQbusiness Insights has produced they have been our lifeline, they have been on point, on time and agile when dealing with our thousands of requests.
I would definitely recommend using IQbusiness Insights for all quantitative and qualitative research, with their quick turn-around time and cost-effective solutions. The research team is highly qualified and always willing to assist.
The IQbusiness Insights team met our needs with limited budget and delivered solid results. Their efforts have been noted and appreciated.
We have received numerous positive feedback from our leadership regarding the quality of service received from IQbusiness Insights. Their willingness to go above and beyond to ensure our satisfaction is truly commendable.
We understand that knowledge is power
That’s why we offer research outcomes that guide key decisions throughout your business, campaign, or product cycle. Our Insights Communities provide valuable on-the-go feedback for continuous engagement with your audience, and with our consulting services, you can be confident in making data-driven decisions that positively impact your business.
Forecast market growth, measure market share, track reputation, and monitor brand health and competitiveness.
Media and campaign
Test, launch, evaluate & repeat, see the impact and return on your media investment.
Customer Experience Technology
Keeping your finger on the pulse of your customers' experience.
Contact us at any stage to see how we can help.
Finding the winning-concept-fast!
Sugar is a commoditized category with little differentiation and characterised by promotional shopping. Our client shares a leadership position but was seeing loses to Dealer Own Brands. A pack design change was embarked upon to improve shelf-stand out and create differentiation through association with proudly South African cues. Using an online survey through our African Pulse Community, 900 participants were surveyed in 2 days and 7 pack options evaluated. The strongest pack was identified with further optimisations recommended.
Became leading brown
Lift in associations
as “proudly South African”
Transform your CX strategy
A multinational listed company, with an established VOC program, required a more comprehensive CX strategy and measurement system across various touchpoints and markets. The existing program was delivering poor response rates and lacked insight for leveraging action and change within the business.
Our team worked collaboratively with the client to enhance the program’s effectiveness and conducted additional value-adding activities on our proprietary VOC platform, resulting in reduced costs and increased engagement.
Expanded the program
Increased the response
Reduced the number of
Formulating tactics to improve brand sentiment
Our client wanted to track their reputation and evaluate the impact and ROI of their public facing activity to guide the business in building and managing its reputation into the future. An annual online tracker amongst Ugandans was conducted and performance of KPI’s including familiarity, favourability, advocacy and sentiment was tracked all relative to competitors. Client implemented our recommendation to get involved at a grassroots level by hosting community volunteering initiatives and continue boosting programmes that support the locals.
Significant improvement on all brand sentiment metrics:
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We aim to lead in digital approaches and continuously deploy new insight platforms which are fit for purpose, going beyond traditional ways to find truly relevant answers. Subscribe to our newsletter so you can stay at the forefront of business and technology opportunities providing progressive solutions.