UNCOVERING INSIGHTS
THAT MATTER…
IN WAYS THAT ARE SMART

UNCOVERING INSIGHTS
THAT MATTER…
IN WAYS THAT ARE SMART

Unlock deep market, customer AND
employee understanding

IQbusiness Insights gives you the edge in a competitive market.

We help provide your business with an in-depth understanding of your market, consumers, or employees by using technology and a range of methodologies delivered in the way that makes sense. Our experienced team of researchers, trainers and consultants are here to uncover powerful insights and provide strategic advice for you to reach your business goals.

DEPTH AND BREADTH

For a wealth of diverse insights.

We generate insights for clients in 35 markets across Africa and the Middle East, helping to grow businesses across the African continent and beyond, with ‘wide and deep’ established online communities and client panels. Our Customer Experience programmes boast relationships that are decades long and our pioneering approach to sampling and range of methodologies for custom work sets us apart, enabling us to deliver quantitative and qualitative research with insights and solutions that are both innovative and actionable.

A solid foundation for the impactful and efficient roll-out of market research is firmly in place and we continue to transform the consumer landscape with digital trend know-how, technology application and industry expertise.

OUR STORY

Growth in action.

IQbusiness Insights is a full-service market research and insights agency, that uses the power of technology and the understanding of human motivations to uncover game-changing insights, efficiently and innovatively, helping unlock growth for our clients.

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OUR CLIENT
PARTNERSHIPS

Our passion for delivering exceptional work is shared by our clients across the continent

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See what they have to say about our work

OUR SERVICES

We understand that knowledge is power

That’s why we offer research outcomes that guide key decisions throughout your business, campaign, or product cycle. Our Insights Communities provide valuable on-the-go feedback for continuous engagement with your audience, and with our consulting services, you can be confident in making data-driven decisions that positively impact your business.

Innovation testing

Know what to expect when you go to market.

Brand research

Forecast market growth, measure market share, track reputation, and monitor brand health and competitiveness.

Media and campaign

Test, launch, evaluate & repeat, see the impact and return on your media investment.

Market understanding

Understand who’s-really-who, what they want and what makes them tick!

Experience Management Research

Understanding your stakeholders in the moments that matter.

Customer Experience Technology

Keeping your finger on the pulse of your customers' experience.

Research-led Consulting

After the insights.

Insights Communities

Collaborate with your audience.

Contact us at any stage to see how we can help.

CASE STUDY

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We aim to lead in digital approaches and continuously deploy new insight platforms which are fit for purpose, going beyond traditional ways to find truly relevant answers. Subscribe to our newsletter so you can stay at the forefront of business and technology opportunities providing progressive solutions.

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