CREATING EXPERIENCES
THAT MATTER

CREATING EXPERIENCES
THAT MATTER IN AFRICA

What’s next? 

When it comes to serving the consumer of the future, it’s not about implementing technology first. The answers lie in being customer-centric first, starting with your customers’ needs and taking a broader view of their lives and how they interact on the digital journey.

Case Studies 

Scan and Upload tech built in weeks to grab market share

A large challenger bank was behind competitors in receiving and processing mortgage applications. They wanted a bespoke Scan and Upload system to make life easier for brokers. We undertook rapid agile innovation to design, deploy and test in 2-week cycles, resulting in a launch of the concept in 6 weeks. This drove a double-digit increase in the percentage of applications received and processed.

550

branches
in the UK

6

weeks
(concept to launch)

> 10 %

increase in application

“Amazing how fast you did this, and the impact on brokers not having to travel to the office to do their admin now…”

LARGE UK CHALLENGER BANK – Mortgage administration manager

Concrete recommendations to improve Customer Centricity and Digital Maturity

Africa’s largest mutual funeral services provider had limited traction with their CX strategy and wanted to accelerate progress. Over just 4 months, we undertook maturity assessments as well as research with over 1000 customers and 1000 staff. The resulting insights were evolved into clear recommendations and a prioritised roadmap using design-thinking led consulting. This resulted in strong alignment and clarity amongst executives on how to unlock traction in lowering the cost to serve members while improving customer service

1000 +

members and staff surveyed

8

of 53+ initiatives prioritised

< 4

months
to clarity

"I really like the shared vision and purpose that the IQbusiness Team have helped us create. This will help us as stakeholders align and create value for our Members."

LARGE MUTUAL INSURER – Chief Executive Officer

Launch of SA’s first ever chat-commerce channel in Quick-Service-Restaurant industry

A leading Quick-Service-Restaurant in SA with over 950 outlets and part of a fortune 500 global brand wanted to make their online ordering capability available to a larger market. We helped to conceptualise a WhatsApp enabled chat ordering system, supported by a robust digital marketing launch, and coupled with gamified AR engagements. Within 6 months, this resulted in higher-than-expected transaction on the platform, and improved conversion rates over existing e-commerce averages.

32 %

higher conversion rate than eComm average

2 M

sessions started

4 %

contribution to overall digital sales mix

"The IQbusiness team was an incredibly talented, professional, process-driven, proactive, detail-orientated and dedicated partner."

LEADING SA QUICK SERVICE RESTAURANT - Digital Marketing Lead

Brand Repositioning, Digital Strategy Enhancement and Lead Generation

A leading player in the South African sports betting industry needed to reposition its brand as the premier, life-changing jackpot game. The campaign aimed to increase first time competition entrances, increase sales conversions and sustainably enhance the brand value of our client in the minds of consumers. Through a digitally-lead strategy we were able to drive online entry purchases through various apps and online portals as opposed to non-traceable in-store purchases. A strong digital and social thrust of both education, creative enticing and easier way to play was strategised.

249 M

In weekly sales generated (record breaking)

600 %

increase in participation over campaign period

57 %

overall sustainable increase to client

"The team consistently delivers; displays versatility and creativity to answer business challenges and exceeds expectations."

LEADING PLAYER IN SA GAMING - Head of Marketing

OUR SERVICES

IQbusiness creates meaningful experiences for your customers, that sets your business apart

We partner with you to drive experience transformation; rigorously design and prioritise customer experiences to differentiate your products or services in crowded markets; and to innovate for what your customers don’t even know they want yet.

Digital Consulting and Innovation

Establish a ‘seat at the table’ for design teams to innovate alongside business and technology teams from the outset.

EXPERIENCE DESIGN

Create innovative experiences that solve your users' problems as they engage your digital initiatives.

CX AND SERVICE DESIGN

Find and slay the friction that plagues modern digital experiences for your staff and customers.

DIGITAL ACTIVATIONS

Succeed in the launch, commercialisation and adoption of your digital initiatives.

We leverage our deep expertise in business agility, innovation, analytics, design, and data to help you build Experience Innovation capabilities, rather than simply technology. Helping you to develop the digital leadership skills needed to continuously innovate, so you can strategically maximise social media, mobile, advanced analytics, cloud computing and other emerging technologies.

OUR TEAM

We are world-class creative business technologists

Our team combines IQbusiness local context and scale, with an obsession to find and slay the friction that’s plaguing customer and user experiences in emerging digital-era platforms.

Meet some of our Friction Slayers:

FIND OUT MORE

ABOUT US, FROM US

Meet the people who are making their careers count at IQbusiness. Click to discover more.

NOZZIE
SIKAKANA

Manager: Experience Innovation

"I really appreciate that within IQbusiness I have the opportunity to learn from so many people which then empowers me to be able to do the same."

NOZZIE
SIKAKANA

How did you build your career at IQbusiness?

I pursued my purpose which is making a difference in people lives. Based on my experience as a Business Analyst, I investigated opportunities available within IQbusiness. I set SMART goals for myself like getting my CPP certificate and joining the CEM team which was a start towards being a CX designer lead. I’ve always kept a growth mindset and persevered when faced with challenges.

Can you share an experience that demonstrates one of our values?

I have the opportunity to learn from so many people which then empowers me to be able to do the same. I'm able to share my learnings with IQers and clients so that we all prosper and grow.

What is the best advice someone at IQbusiness has given you?

The importance of having a work and life balance while we are making a real difference to our clients.

Tell us a joke only people in your profession will understand.

I'm actually buying from somewhere else right now. It’s just that your Wi-Fi is better than mine.

DYLAN
PEREIRA

User Experience Consultant

“Show up fully everyday, bring your best and you will get the most out of life.”

DYLAN
PEREIRA

Can you share any productivity tips?

Tackle your biggest, most difficult tasks first thing in the morning. This will create nice momentum for your day and clear your mind to be more innovative.

What’s your favourite quote?

“If you are not embarrassed by the first version of your product, you launched too late” - Reid Garrett Hoffman

How does your job contribute to growth in Africa?

I help businesses grow by helping them build products and services that solve problems in the African context. By building products and services that are not only functional, but also delightful to use, I am helping enable Africans to achieve more. Africa is an emerging force, and faces unique challenges that need to be addressed intentionally by truly understanding the context of the environment and our people.

MOHAMED
SANGRODI

Digital Consultant

Don’t let anyone tell you that you’re too “Junior” to do something!

MOHAMED
SANGRODI

Why have you stayed at IQbusiness?

Autonomy and aligned values. Having the ability to experiment with new tools, technologies and co-creating value propositions is the stand out for me. Having shared company to personal values is an important aspect for me as well.

What the best advice someone in the business has given you?

"It’s easier to ask for forgiveness than permission”/ Push the boundaries and challenge the norm. Don’t let anyone tell you that you’re too “Junior” to do something!

Share your favourite quote with us.

"Challenge yourself! It’s the only path that leads to growth" Morgan Freeman

LARA
TEMPLEMORE-WALTERS

Digital Consultant and Portfolio Lead – Experience Design

“I love that I get to help lead our people along their career journeys.”

LARA
TEMPLEMORE-WALTERS

My workday in a nutshell

Leading design teams to solve business, client and staff problems across various platforms in the financial sector for local and global payment. Helping grow the business by finding talented designers to join our Experience Innovation family.

What’s your favourite quote?

“Design is not just what it looks like and feels like. Design is how it works.” - Steve Jobs

What do you love about your job

I love that I get to help lead our people along their career journeys and that I still have the space to be an entrepreneur within IQbusiness.

TSHEPO
MATJILA

Digital Consultant - Design Thinking Lead

“IQbusiness lives their value of ‘Growing People’. I am one of those who can attest to that.”

TSHEPO
MATJILA

How did you build your career at IQbusiness?

I joined IQbusiness as a Senior Principle Consultant in the then Process Innovation team. Today, I am a Senior Manager within the Experience Innovation line of business.

Can you share an experience that demonstrates one of our values?

"Innovation" resonates with me because I love tinkering. I am always looking to find new and better ways of doing things. My favourite "innovation moment" happened during the early days of lockdown. Adam, our CEO, asked that we come up with new ways to grow and serve our clients irrespective of the lockdown circumstances. I cheekily proposed that we use an "innovation challenge" for such. He supported it without batting an eyelid, mobilised EXCO to support our initiative. We went on to create wonderful solutions to help our team and clients using the innovation challenge. The thought still gives me the goosebumps 🙂

What IQbusiness hack did someone share with you?

When I first joined, I was told that IQers are recognizable in a few ways: 1. They dress a little smarter than the client, 2. Walk a little faster, and 3. Work a little harder than most. I always try to see this hack till this day!

JUSTINE
GRIMMER

Digital Consultant – SAtion Lead

“Dream big. Be bold. Have faith. Inhale positivity. Exhale self-doubt. You've got this.”

JUSTINE
GRIMMER

My workday in a nutshell

Multi-tasking, meeting, facilitating, collectively designing and building the DigitaliSAtion future of SA through an IQbusiness BUSA ecosystem called SAtion. Not easy but fascinating.

What’s your favourite quote?

"Believe in your own magic. You already have what it takes. Dream big. Be bold. Have faith. Inhale positivity. Exhale self-doubt. You've got this." - unknown

What do you love about your job

Every day I am challenged and satisfied by the work I do.

ANESH
KALA

Digital Consultant

“My typical work day includes addressing client challenges and learning new skills”

ANESH
KALA

What do you love about IQbusiness?

When I help problem solve with clients, the most impact I feel is when the client downloads their "Aha" moment. When the idea light is switched on. You can literally see their entire solution unfold before you. The excitement they feel and share is so worth it.

Your day in a nutshell?

My typical work day includes addressing client challenges, learning new skills, taking action and appreciating the people I work with.

What is your favourite quote?

"What is possible and what is not is not your business. Nature will decide this. Your business is just to work for what truly matters to you." - unknown

DEMI
SMITH

UI Designer: Experience Innovation

“We build and maintain positive, sustainable relationships with each other, our client-partners, our suppliers, and our communities"

DEMI
SMITH

Tell us a joke that only someone in your industry would understand?

A Web Designer decided to use right aligned text. His boss yelled at him for it, because it wasn’t justified.

What is the best advise someone at IQbusiness gave to you?

Always do a little bit more than what is asked of you.

What is your favourite quote?

"While we are here, we should dance"
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Join Our Team

Create experiences that matter

We are looking for passionate, ambitious designers, consultants and digital innovators to join our team.

TO CREATE
EXPERIENCES THAT MATTER