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Business Analysts are great at using Analytical Thinking to break down complex problems before recommending business solutions. The predilection gap that exists is to find a process that guides and enables a BA to use their Analytical Thinking while  tapping into their Intuitive Thinking capability.  

Design Thinking is a great method that achieves the bridging of the predilection gap. Design Thinking marries a Business Analyst's Analytical Thinking with a Designer's Intuitive Thinking in a seamless and iterative way to produce solutions that delight the customer, meets the criteria for a viable business and ensures that technologically the solution is feasible. 

Join the training to learn how you can use the Design Thinking method in your every day business analysis activities to achieve customer outcomes.


Design Thinking as a management concept is growing in importance in the C-suite and is fast gaining resonance in its ability to help teams deliver innovative solutions for customers.

What you will learn

Key Topics


•Learn the design thinker’s mindsets

•Learn the design thinking process

•Learn how to analyse, define and prioritise key customer jobs

•Learn how to run successful ideation workshops

•Learn how to build models that help you learn and validate user requirements

Key techniques


•Jobs to be Done

•Empathy mapping


•Prototyping and testing


•Use of a case study to help you internalise the Design Thinking process and method

Who Should Attend?

•Project teams
•Product Management Specialists.
•IT and Data Specialists.
•Customer Service specialists