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Description

Design thinking is a human-centred approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.

This course will equip you with a hands-on, user-centric approach and practical techniques to complex problem solving that can lead to desirable innovations that differentiates and creates a competitive advantage.

Overview

•Understand the evolution and principles of Design Thinking
•Understand the Design Thinking process.
•Learn how to practice Design Thinking on projects (inputs, outputs, goals, techniques).
•Learn how to structure the Design function in your organization.

 

What you will learn

Method

•What is design thinking?
•A brief history of the method and key figures
•The design thinker’s mind-set.
•The design thinking process.

Key techniques

•Design brief.
•Point of view, user persona, empathy map.
•Idea generation, evaluation, and selection.
•Low-fi prototyping.

Practical

•A practical look at how an organisations applied Design Thinking.
•How the best design organisations organise themselves.
•Extensive exercises to practice techniques throughout the design thinking process.

Who Should Attend?

•Anyone tasked with the design and implementation of new products and/or services
•Entrepreneurs looking for new ideas on users’ unmet needs
•Customer experience specialists
•Research and development teams
•Product owners and analysts