Get ready to roll up your sleeves and start learning. Our fully loaded 2-day Research Boot camp was based around the idea that the only way to learn something new, is to just start doing it. That is why we will blend theoretical learning with practical skills and tools. Not only will we give you a wide breadth of knowledge and understanding, but also empower you to create something real.
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Description
This course will equip attendees with a comprehensive and practical understanding of User Experience Design Research, the importance and impact it
This course will teach you about the principles and methods that are used in UX Research. And equip attendees with a comprehensive and practical understanding of User Experience Design Research, the importance and impact it has in the UX space and process, including a set of best practices, terminology, and skills.
You will gain a deeper understanding of customers’ needs, their behaviour and decision-making. You will also develop skills in conducting research that informs the design and product development for various products and services in a host of industries that meet customer needs.
has in the UX space and process, including a set of best practices, terminology, and skills. The goal is to provide attendees with a contemporary base from which to collaboratively apply UX Research principles within their respective spheres.
What you will learn
The course is a combination of theory and application, designed to cover core User Experience concepts. It will cover a wide range of topics such as Evaluative and Generative research, Synthesis, Biases to name a few. Additionally, you will learn about the various methods and tools, and best practices for conducting research.
Who Should Attend?
If you have ever been curious about what drives certain human behaviour and, specifically, the practice of eliciting this insight from people, through observation, directly or indirectly engaging with people, user experience research is for you.
Overview
Generative Research
This is a method of research that helps researchers develop a deeper understanding of users in order to find opportunities for solutions and innovation. It’s also referred to as discovery or exploratory research.
Evaluative Research
Is about validating your concepts, testing your prototypes, and knowing whether or not your project is on the right track. It assists UX researchers to answer questions about the conceptual fit and the usability of a product.
Synthesis
Is the process of sorting, categorizing, and transforming raw data into valuable information and is one of the most important and challenging steps in the UX research process.
Qualitative and Quantitative
Are both research methods, which are the engine behind evidence-based outcomes. These typically include interviews, questionnaires or experimental research, which can be gathered either in a quantitative or qualitative method.
Research Biases
Research bias results from any deviation from the truth, causing distorted results and wrong conclusions. Research bias can occur in both qualitative and quantitative research and even during data collection, data analysis, interpretation, or publication.
