Financial services industry – Large African Retail Bank

IQbusiness has conducted research for one of South Africa’s biggest banks.

Our main focus was to assist the concerned financial institutions to understand the market and the financial needs of the public entities.

Key business challenges:

Understanding the market and the financial needs of the public entities.

Approach: 

One-on-one interviews, focus groups, industry research and trend analysis. This was achieved through conducting an internal and external analysis in order to obtain useful industry information to feed into a targeted marketing campaign.

How we helped their business grow:

  • A report on the external analysis of the public services sector and all back up materials.
  • Sector reports (education, government and health) that consolidated the findings from the secondary, primary and internal analytic research.
  • Final report and presentation on the findings from the internal report and external IQbusiness analysis as well as recommendations going forward.